In this fast-paced world where everything is becoming increasingly disposable, it’s all the more important to honor our craft and weaving traditions that root us in our heritage and ever so elegantly tell our story. In continued celebration of Filipino culture through fashion, Kultura launches Burda at Habi: The Artistry of Filipino Fashion, a pop-up series throughout the year. Kicking off on May 5 at Kultura, SM Store in Mall of Asia, this thrilling campaign casts a modern lens on our traditional wear—Filipiniana and Barong—showcasing how heritage pieces can be both timeless and incredibly wearable for today.
FILIPINIANA FOR MODERN TIMES
Whether you’re a longtime Filipiniana advocate or are experimenting with these styles for the first time, Kultura’s pop-up series provides the perfect opportunity to build a meaningful wardrobe with iconic pieces that suit your personal style. Burda at Habi proudly presents a collection that celebrates the traditional crafts of embroidery and weaving that define our modern barong and Filipiniana. From gossamer local fabrics, handloomed textiles, and patterns that come to weavers in dreams, to painstaking embroidery merged with updated silhouettes and details, the collection is a marvel of Filipino artistry for today’s style-setters.
With an extensive range of both formal and casual styles, plus handcrafted bags and accessories to complete the look, discover statement finds for all occasions, whether it be daily events, special celebrations, or even Independence Day dressing! Beautifully imbued with our rich heritage and craft traditions, each piece is a sustainable fashion investment that will last you for years to come.
Pop-up Locations
The main Burda at Habi pop-up will take place at Kultura, SM Store in Mall of Asia from May 5 to May 20, 2025, with the official launch happening on May 8, headlined by Kultura ambassador Marian Rivera. Expect to find a handpicked selection of Filipiniana and barong pieces from in-house brands like Raffaella, Nuevo Ystilo, EN Barong Filipino, as well as exciting guest brands such as Alixia Marie, Anmari, Azucar, Binibini Marikit, Daryl Maat, Ilha, Matthew and Melka, Mjorian, Pamanna Jewellery, and Pampinay, available at the main pop-up at Kultura, SM Store in Mall of Asia.
The succeeding pop-ups will take place at Kultura in SM Baguio, SM Sta. Rosa, SM Iloilo, and SM Southmall, all happening from May 29 to June 12, 2025. These locations will likewise offer a curated selection of traditional and contemporary fashion finds, this time highlighting purely in-house collections.
Meet-and-Greet With Marian
From her regal yet warm aura to her passion for championing local finds, Kultura ambassador Marian Rivera is the embodiment of the modern Filipina muse. Kultura is delighted to announce that she will be headlining the official pop-up launch on May 8, 2 PM at Kultura SM Store, Mall of Asia, where she will hold a meet-and-greet and tour the space. The first 50 customers with a minimum purchase of P3,000 at Kultura (SM Store, Mall of Asia) from May 6-8 will receive an exclusive autographed Kultura fan and will have the opportunity to meet and greet Marian Rivera at the event. Customers joining the meet-and-greet will need to bring the signed fan and receipt on May 8. Members of the media, select personalities, and modern Filipiniana lovers will also grace the event, adding to the exciting vibes of this ambitious launch.
Through the Burda at Habi pop-up series, Kultura aims to celebrate Filipino craftsmanship, support local artisans, preserve traditions, and bring the love of heritage fashion to a wider audience. Help us spread the word!
For more information, follow @kulturafilipino on Instagram, Facebook, TikTok, and YouTube.
ADVT.
This article is brought to you by Kultura.
